A lot is happening in the world right now, and it affects us in a big way. I will not wander down the “BRICS” road, nor will I talk about who supplied who and who is on who’s side. I can tell you that now is the time for you as a consumer to start holding onto your hats; the train has left the station, and if you are not strapped in, it will get bumpy.

And by a click of a button, we have gone back in time to business activities that we knew very well; we are back to dealing like we did pre-covid, with more relaxed activity and fewer masks.

George Elliot, a well-known author, once said, “It is never too late to be what you might have been.” This phrase haunted me throughout December 2021 and early January 2022. Over December, I watched many YouTube and Tik Tok videos with my kids, especially the epic fails ones.

When asked what I am currently thinking of, the first thing that comes to mind is a coastal holiday with sun, beach, and waves. Yet we have ridden three waves thus far since my last holiday, and we expect a fourth to hit soon. It feels as if we got washed out on the beach and paddling back to sea to try and master another wave.

B-Connect Volume 3If, when you got up on the 2nd of January 2020, someone told you there would be a national lockdown due to a pandemic where cigarettes and alcohol would be banned, plus there will be a complete restructure on how you would do business - all in the...

If, when you got up on the 2nd of January 2020, someone told you there would be a national lockdown due to a pandemic where cigarettes and alcohol would be banned, plus there will be a complete restructure on how you would do business – all in the coming three months – I am sure you would have thought this person had way too much champagne on New Year’s.

If, when you got up on the 2nd of January 2020, someone told you there would be a national lockdown due to a pandemic where cigarettes and alcohol would be banned, plus there will be a complete restructure on how you would do business – all in the coming three months – I am sure you would have thought this person had way too much champagne on New Year’s.